Occidental Mindoro highlighted its strong creative and cultural identity during the Provincial Agri-Tourism Trade Fair, held from November 14 to 23, 2025, at the Capitol Compound in Mamburao. The event, a major highlight of the 75th Founding Anniversary and Arawatan Festival 2025, showcased the province’s innovation in local products, handicrafts, and booth design.

Seven municipalities (Mamburao, Paluan, San Jose, Santa Cruz, Looc, Sablayan, and Abra de Ilog) participated in the week-long fair, each presenting its distinct AgriKulTurismo identity through booth displays and locally produced goods. The participating LGUs competed in several categories, including Best Booth, Highest Earner, and Best Live Seller.

MSMEs from across Occidental Mindoro also played a significant role in the exhibit, featuring handicrafts, beverages, processed foods, and artisanal creations. Many of these enterprises have represented the province in national trade fairs, further promoting Occidental Mindoro’s products beyond local borders.

During the closing ceremony on November 24, 2025, held at Tamaraw Hall in the Provincial Capitol, the following winners were announced:

  1. Best Booth

Champion: San Jose

1st Runner-Up: Mamburao

2nd Runner-Up: Paluan

  1. Highest Earner

Champion: Sta. Cruz — ₱519,406.00

1st Runner-Up: Paluan — ₱462,661.00

  1. Arawatan Agri-Tourism Trade Fair Live Seller 2025

Champion: Mamburao

1st Runner-Up: Paluan

2nd Runner-Up: San Jose

Style Icon of the Stream (Special Award): Paluan

Stream Engagement Icon (Special Award): San Jose

This event underscores the strong collaboration between local government units and the private sector in supporting agriculture, culture, and tourism as key sectors that continue to define Occidental Mindoro’s identity. The success of this year’s trade fair reflects the province’s growing capabilities in both local product development and tourism promotion.

The Provincial Government noted that, with the sustained participation of LGUs, MSMEs, and partner organizations, it aims to expand AgriKulTurismo programs further and strengthen Occidental Mindoro’s presence in regional and national markets.